We're a team of young professionals who are wired to respond to your needs with agility. The ability to respond to your needs attentively and swiftly is our superpower. We pride ourselves on finding quick solutions to the most complex business solutions without compromising on the outcomes or implementability. Yes, a lot of what we do is difficult. Marketing, for instance, may look easy but is as complex as an organic chemistry equation. We know this because we've spent years doing what we do. Like Rome, a marketing campaign isn't built in a day. We're honest about it, and that's the reason we've survived and thrived in a market as competitive as this. We have the right mix of experience and technology needed to deliver your desired outcomes. And we're ready to find solutions for you.
We're not part of the crowd. We stand out, and we can help you outshine your competitors.
We measure success with outcomes, not outputs. We don't count the number of hours we work for you. Instead, we focus on generating the outcomes you desire and deserve, whether it takes an hour or a full day. Our goal is to create a measurable impact for you and your brand, one that can be felt, seen and quantified. We're honest about our abilities and transparent about how we execute tasks.
It doesn't take a rocket scientist to know that working with a large number of service providers does not produce optimum results. Like the old adage says, "too many cooks spoil the broth." The Digital Add is a one-stop-shop for all your marketing needs, from branding and public relations to marketing and crisis management and more. We give you a million business solutions under one roof.
We bring to the table the services of the best professionals in the industry. We've strived hard to attract talent, and the fact that some of the most well known and experienced professionals work for The Digital Add makes us immensely proud. Over the years, we've made thoughtful investments in developing the skills, tools and contacts needed for effective marketing. Consequently, we have the best resources in the industry today and are considered a benchmark for quality and delivery.
We've consciously adopted a client-first approach from the day we came into existence. In fact, the thought behind The Digital Add is to create a brand that puts the needs of the clients before everything else. A very straightforward logic underpins this approach – we flourish if you grow. We respond to your needs, we're receptive to your suggestions, and we're responsive to your concerns.
We made a humble beginning in February 2012, with a small team and a modest office. The only thing that wasn’t small was our target – we wanted to be the prime facilitator of digital transformation for major players in the market. The aim was to build a company that responds to the needs of the market and creates value for our clients with services like bulk SMS, digital marketing, application development and more.
By 2014, our team had grown by leaps and bounds, and we had made significant progress towards our goal. In September that year, we made quite a stir in the digital service industry by beating major players based in London and Brussels for a top job and delivered a 12x growth in revenue with a new digital marketing strategy.
Our path-breaking and innovative approach to finding digital solutions for our clients in social media marketing and graphic designing were awarded at the 2016 Excellence in Digital Services Award. Since then, many members of our team have been awarded for excelling in fields like website development and content marketing.
While our stock was being appreciated throughout the industry, we also managed to grow in terms of revenue and market share, becoming one of the top providers of digital services in 2018. Not just that, our client base grew at a breakneck pace, and we outperformed our closest rivals with a growth of 16 per cent year on year.
During the Covid-19 pandemic, when many businesses faced disruption, we were at the forefront of helping them transition from brick and mortar stores to online shops and e-commerce by building websites and developing apps in a matter of days. We prioritized small businesses, which had suffered the most due to their lack of resources. While we had been doing well financially even before the pandemic, this endeavor proved to be a very enriching and satisfying experience for our team, both personally and professionally.
In 2022, ten years after we began this journey, we are a leading digital services provider and market leader in digital marketing and application development sectors. The Digital Add is now an industry-wide brand with clients in every sector, from hospitality and FMCG to education, agriculture and healthcare.
We’ve worked across different industries and sectors and in multi-disciplinary spaces. This experience comes in handy when we get down to designing solutions for your business.